Inland Empire - California Writers Club
 
We meet monthly, every 4th Saturday,
Our next meeting March 28th, 2015

Our meetings are held in the Ovitt Family Community Library in Ontario, California, at 10:10 am.
215 E. C Street Ontario, CA 91764 Telephone (909) 395-2004
Inland Empire - California Writers Club

Click on the cover to see the latest Fresh Ink Magazine
Target Marketing: How to increase your book sales!

Lisa Hahn was President of a water resources consulting and research firm for 25 years and was responsible for strategic planning and marketing the firm’s services as well as writing and publishing a monthly policy journal, available only through paid subscription. By the time she sold her interest in the firm and retired, the journal had 400 paid institutional subscribers, which doesn’t seem like much until you consider the subscription cost at close to $500 per year for a multi-reader subscription. In addition to the paid subscription journal, the informational portal website linked to the firm’s services was getting 45,000 hits per month.

As this month’s IECWC speaker, Lisa will be talking about the power of targeting your market as the first, and most important, step towards selling your book. She will present examples of how to identify where your readers might find you, and how to avoid spending your time and resources marketing to the wrong audience.

Target marketing for marketing your book is a lesson taken from traditional marketing practice, but the principle applies to selling ebooks just as well as selling spark plugs.

Join us March 28th for this thought provoking and valuable presentation.